Organic food from a Farmer’s Market is becoming more popular

Sep 30, 2015


ZADAR, September 30, 2015
– A Farmer's Market, a joint project of the Zadar County and the United Nations Development (UNDP) in Croatia celebrated on Saturday, 26 September its second birthday. The celebration is part of the Week of Small Family Farms of the Zadar County. 

It was an opportunity to highlight once again the quality and authenticity of agricultural products of 50 small family farms who annually gather more than 40,000 customers to the Farmer’s Market. Today, a buyer at Farmer’s Market can go home with a basket full of a variety of products, from fresh seasonal fruit and vegetables, dairy and bee products, fish and meat products to olive oil and organic eggs. 

“Opening the similar Farmer’s Markets based on our model in other parts of Croatia proves the efficiency of the project,” said Daniel Segarić Head of Department of Agriculture of Zadar County. 

Quality, fresh and seasonal products are the main advantages that attract buyers to the market. On the other hand, satisfied producers are pointing out that because of the participation on the Farmer’s Market their door-to-door has also increased. 

“This is an extremely successful project that in two years has provided for many small family farms direct sale of its products. We are looking forward to its sustainability and intentions of farmers to join together in an association which will enable them to continue working on the foundations that our organizations have built,” emphasized Ivana Laginja, Head of the UNDP's Regional Office in Zadar.

“We are pleased to emphasize that the Farmers' Market is one of the first projects of AGRRA which successfulness laid the foundation in further work and access to agricultural issues”, said Vlado Kovačević, Head of Agency for Rural development of Zadar County that manages the Farmer’s Market from January 2014. 

Last Saturday, shoppers at the Farmer’s Market got the opportunity to taste local products, and many have gone home with gift baskets full of products from the Farmer’s Market. The luckiest ones got the UNDP’s publication titled Traditional varieties and breeds of Dalmatia that on its 600 pages presents the richness of agricultural biodiversity in Dalmatia, the traditional plant species, varieties and breeds. 

How to brand agricultural products? 

The week of small family farms, finished on Wednesday, September 30, with the presentation of the Guidelines for branding agricultural products of Zadar County and the quality control sign that will distinguish a high-quality agricultural products of the region, increase their visibility and sales. This is a response to the growing need to adopt a system of quality standards for the establishment of a widely recognizable brand of agricultural products in rural areas of the Zadar County.

The Guidelines have been prepared within the project “Sustainable development of rural areas of Zadar County", which UNDP in partnership with the Zadar County conducted from January until autumn 2015.